TIR NA N-OG AWARDS.
Poster designs for the Welsh 'Tir na n-Og Children's Literature Awards 2020.' Briefed by the client to rebrand the awards, keeping it relevant and vibrant, with a target audience aimed towards children and young adults, to encourage people to read for pleasure.
My concept was to focus on the name 'Tir na n-Og' that translates into 'Land of the Young' in Irish mythology. Creating abstract shapes and using a limited colour scheme to show an interpretation of this throughout to create a cohesive brand. Keeping the overall look fun and playful for the younger audience.