PAS: SHINING A LIGHT ON PERNICIOUS ANAEMIA.
// Campaign Design.
Working with the Pernicious Anaemia Society to create a campaign to spread awareness of Pernicious Anaemia and empower those with symptoms to seek help. Pernicious anaemia is a vitamin B12 deficiency caused by a autoimmune disease where a person is unable to absorb vitamin B12 from food. It is said to effect up to 8 million people in the UK alone, however has been nicknamed the ‘forgotten disease’ as many people are wrongly misdiagnosed.
My outcome aims to target students by relating symptoms to those familiar within student culture. Hoping to educate about the symptoms of PA and helping to encourage those with PA to seek help.