JUST: LET'S TALK ABOUT WOMENS SEXUAL HEALTH.
// BRANDING CAMPAIGN.
This body of work explores the taboo subjects within women’s sexual health and the stigma around it. As secrecy becomes a key element to the modern period, this project aims to normalise and encourage conversations surrounding women’s sexual health, focusing specifically on periods and smear tests, as screening rates drop to their lowest ever in two decades.
Creating a brand called 'Just' to act as a strong brand identity, which ignores the current rules and restrictions made by society, with aim to ‘start the convo and end the stigma’, because at the end of the day it is just a period, so why shouldn’t we be allowed to talk about it openly?
The outcomes are a critical response that shy away from the common idea of secrecy around sexual health and celebrate the truth of periods with vibrate reds and ‘does what it says on the tin’ branding. The project also aims to discourage fears surrounding smear tests by educating all genders alike.
The posters aim to encourage awareness of smear tests and period problems by reassuring the target audience that they are not alone and that there is no need to worry. The sight of these outcomes will help trigger conversations about the deeper meaning and the call to action will allow the audience to connect the poster with the brand and find it online to discover more.
The editorial design helps to put context to all the outcomes. The outcomes are designed to be simple and not overcomplicate the overall message, helping conversations about these taboos to become easy to approach. Because of this, the booklet provides more information about the specific taboos and how the brand aims to help end the stigma. This booklet can work as a versatile outcome used as a pdf online, a handout within waiting rooms or as an extension to previous outcomes such as the playing cards which can be handed out as a packaging to university halls.
// Playing Cards.
Playing cards were created as a playful outcome to educate students about smear tests. The concept behind this outcome is to encourage open conversations around the topic of smear tests and ease any building concerns that those reaching the invite age of 25, may have. By using playing cards as a means to do so, allows it to be a casual conversation had amongst peers of all genders, maybe even over a drink. It also helps smear tests to become a part of the uni culture, reducing any intimidation on the topic therefore making it less taboo.
// Packaging Design.
The packaging design is aimed to target those who struggle when purchasing period products and those going about their daily shop. By placing the packaging amongst other popular tampon brands, acts as a clear critical response outlining the obvious silence created around periods in society today, therefore urging conversations and removing shame from purchasing these products. The back of the box will elaborate on this and links to social media will help direct the audience further.
The animation aims to reach a new audience and to encourage online conversation around smear tests. In a short light-hearted video, it aims to appeal to a wider audience and help encourage those to go to their smear screening by outlining the risks by avoiding it.